Expertise that drives the market.

A media agency specializing in advertising, with a focus on investments and strategic management.

It offers services to its partners, agencies, and advertisers in Serbia and the region.

Our Story

Media Pool was founded in 2002 with a vision to become one of the leading agencies for strategic planning, media buying, and consulting. Today, we are proud to say that we are one of the top choices in the media landscape of Serbia, Bosnia and Herzegovina and Bulgaria.

Our team of experts is dedicated to providing top-tier services and innovative solutions.

We operate as part of AMA Group connecting eight dynamic markets in Southeast Europe: Serbia, Croatia, Bosnia and Herzegovina, Slovenia, Montenegro, North Macedonia, Albania, and Bulgaria. Being part of the advertising and media Group provides us with access to shared resources, tools, and knowledge, while our partners have all the necessary services for their business development under one roof. AMA Group is part of the Slovak Across Media Holding.

Our Services

Knowledge, technology, and experience powering effective media investments.

Strategic Consulting

Together with our clients, we develop media strategies and select effective communication channels using the latest state-of-the-art tools.

Media Buying

We specialize in negotiating and all types of media buying. Our goal is to provide our clients and partners with an optimal media investment, considering the unique characteristics of each medium: what they can offer and how much they can contribute to their business growth.

Media Innovations

In collaboration with media outlets, we develop innovative advertising formats, ensuring better visibility and more effective investments for advertisers.

Our Clients

We are extremely proud of our long-standing collaborations with a large number of domestic and international companies. Each partnership is a testament to our dedication, excellence, and results that exceed expectations.

Careers

Join our team of experts. Media Pool is a place where your career grows as much as your ideas. If you want to work in a dynamic environment and be part of a team that is shaping the future of media advertising, you are in the right place.

We would love to hear more about you.

Interested in an internship? You’re in the right place. Come and gain experience in our areas of expertise.

Send us your CV

Otvorene pozicije

Media Planer

Tražimo kreativnog media planera sa iskustvom.

Puno radno vreme • Beograd
Account Manager

Potreban nam je komunikativan account manager.

Puno radno vreme • Beograd
Pošaljite CV

Contact

Whether you are interested in a partnership or simply want to learn more about us, our team is at your disposal.
Contact us

PRIVACY POLICY

for users of the website

www.mediapool.rs

 

PREDUZEĆE ZA TRŽIŠNE KOMUNIKACIJE MEDIA POOL DOO BEOGRAD, Company registration number: 17380826, with its registered seat at Svetog Save 14, Belgrade-Vračar (hereinafter referred to as the “Controller” or the “Company”), hereby informs visitors of the website www.mediapool.rs, whose personal data is being processed (hereinafter referred to as the “Visitors”), in accordance with the Law on Personal Data Protection (“Official Gazette of the Republic of Serbia”, No. 87/2018, hereinafter referred to as the “Law”), about all relevant aspects of personal data processing carried out in compliance with the applicable regulations.

 

The Controller retains all copyright rights related to the use of photographs, texts, and other published materials, in accordance with the applicable legal regulations of the Republic of Serbia. Photographs, texts, and other materials may not be published, sold, made available publicly or privately, or otherwise used without our prior consent. Failure to comply with these conditions entails liability and the obligation to compensate the Controller for any material damage resulting from violations of applicable law.

 

  1. Introductory Provision

 

  • This Privacy Policy governs the collection and processing of data within the Controller’s website mediapool.rs.

 

  • The definitions and terms used in this Privacy Policy correspond to those contained in the Law. The Controller is committed to complying with the legislation of the Republic of Serbia governing personal data protection, as well as to respecting the protection of fundamental human rights and freedoms, particularly the right to privacy of individuals whose personal data is processed by the Company.

 

  • Clicking the “Accept Cookies” button, or any other similarly labeled button with an equivalent function, in the pop-up window displayed to new users upon their first visit to the website www.mediapool.rs, shall be considered an active and voluntary action aimed at establishing a lawful legal basis for the collection and processing of data in the manner and for the purposes described in this Privacy Policy, without any reservations. The Controller shall be able to demonstrate, through an electronic record (log) or by other means, that the data subject has performed the aforementioned active and voluntary action, thereby confirming that they have been informed of and agree with this Privacy Policy. The said electronic record (log) shall be deemed a legally valid and sufficient proof of consent, in accordance with Article 15, paragraph 1 of the Law.

 

  • This Privacy Policy may be amended at any time, with any changes being displayed on the homepage of www.mediapool.rs. In such cases, data subjects will be asked to provide renewed consent for the processing of personal data, in accordance with the amendments made to this Privacy Policy.

 

  • The rules governing the collection of personal data through Cookies shall be specified in a separate Cookie Policy. All provisions related to giving consent to this Privacy Policy via the designated pop-up window, including the retention of proof in the form of an electronic record (log), as well as the procedure for modifying and notifying data subjects of any changes, shall apply equally to the use of Cookies.

 

  • For any additional questions regarding the rules and provisions of this Privacy Policy, you may contact us by sending an inquiry to the following address:dpo@amagroup.net.

 

  1. Data Processed by the Controller

 

  • The Controller may collect various categories of personal data, which are used for different purposes and based on different legal grounds. Typically, this includes a set of data that enables the identification of the data subject, the establishment of communication with the data subject, or data necessary for providing a specific service upon the request of the data subject, or for fulfilling the Controller’s legal obligations. This includes, but is not limited to:
  1. Data that the visitor may voluntarily provide to the Controller by sending an email to the address indicated in the “Contact” section, for the purpose of establishing business communication with the Controller;
  2. Data collected through cookies that the user has enabled or consented to, as described in the separate Cookie Policy.

 

  • Personal data is collected only to the extent necessary for the achievement of a specific purpose.

 

  • The Controller’s website contains a link to the Controller’s page on the LinkedIn social network. All data collected by the said platform during your visit, as well as any data you voluntarily provide on that platform, shall be subject not only to this Privacy Policy but also to the rules established by the platform itself (such as its Terms of Service/Terms of Use, Privacy Policy, Cookie Policy, etc.). The Controller shall not be held liable for any form of unlawful use of personal data committed by the company that owns or controls the said platform. The privacy policy of the platform can be accessed via the following link: https://www.linkedin.com/legal/user-agreement .

 

  1. Legal Basis for Data Processing

 

3.1.  The legal basis for the processing of personal data is the freely given and informed consent of the data subject, i.e. their agreement for the purposes defined in this Privacy Policy, in accordance with Article 12, paragraph 1 of the Law.

 

  1. Purpose of Data Processing

 

  • The Controller uses data for various purposes, which are always directly related to the legal basis for processing. The Controller offers different types of services to legal entities, entrepreneurs, and individuals, and in order to establish a business relationship, collects and processes certain personal data. This particularly applies to data submitted via the website www.mediapool.rs by visitors seeking to establish business contact with the Controller and to receive a non-binding service offer. Data may also be processed for the purpose of contacting individuals in order to negotiate contract terms and fulfill other potential obligations arising from a contractual relationship. If a business relationship is subsequently established, the Controller will provide the business partner with a notice on personal data processing. For any additional processing purposes that may arise, the data subject will be informed of all necessary details prior to the commencement of such processing activities, and the processing will be based on an appropriate legal basis, in accordance with the law. The purpose of processing in relation to cookies is defined in the separate Cookie Policy.

 

  1. Disclosure and Transfer of Personal Data

 

  • Data may be disclosed to employees of the Controller, professional advisors, service providers, IT technicians, government authorities, and individuals who are contractually engaged with the Controller (Data Processors) and entrusted with specific data processing activities (all in accordance with legally prescribed conditions related to information security, confidentiality obligations, and contractual regulation of rights and responsibilities). Your personal data may also be shared with companies within the AMA Group, which includes Media Pool d.o.o. Belgrade. All parties are required to handle personal data in accordance with all provisions of the Law regarding the security of personal data processing.

 

  • The Controller does not transfer personal data outside the borders of the Republic of Serbia. However, data may be transferred to another country or international organization without prior approval if it has been determined that such country or organization ensures an adequate level of personal data protection. In this regard, the Decision on the list of countries, parts of their territories, or one or more sectors of specific activities in those countries and international organizations where an adequate level of personal data protection is considered to be ensured (“Official Gazette of RS”, No. 55/2019) defines where such protection is deemed adequate.

 

  1. Rights of Data Subjects in Relation to the Processing of Personal Data

 

 

  • The data subject whose personal data is processed by the Controller may request the following:1) access to personal data, 2) correction of personal data, and 3) deletion of personal data. In addition, the following rights may also be exercised:1) the right to restrict the processing of personal data, 2) the right to data portability, and 3) the right to lodge a complaint with the Commissioner for Information of Public Importance and Personal Data Protection. To exercise these rights, a request should be submitted to the following email address: dpo@amagroup.net.

 

  • Certain rights (e.g., the right to erasure) may, in specific situations, be subject to legal limitations, and exercising such rights may lead to various legal consequences in accordance with the law (e.g., inability to continue providing certain services, obligation to compensate for incurred damages, etc.).

 

 

  1. Personal Data Protection

 

  • Within its business organization, the Controller strives to apply the highest possible standards in the field of personal data protection. Accordingly, it implements all necessary organizational measures (such as signing confidentiality statements or incorporating appropriate confidentiality clauses into contracts, signing relevant data processing agreements, and conducting periodic training sessions to remind employees of their data protection obligations), as well as technical measures (such as physical access control using keys, access control systems, mandatory use of passwords, etc.).

 

  • All data processors and/or other recipients of personal data are also required to implement all prescribed protection measures, in accordance with the signed agreement with the Controller and the standards and obligations set forth by law.

 

  1. Personal Data Retention Period

 

  • The Controller strives to retain data only for the period necessary to fulfill a specific, defined purpose of processing, after which the data is either deleted or rendered unrecognizable (through anonymization measures). The exact retention period, or the criteria by which it can be determined, depends on the purpose for which the personal data is being processed.

 

  • When personal data is processed by the Controller based on consent, the data collected for the purpose of establishing business contact is retained in the Controller’s databases until the consent is withdrawn.

 

  • Personal data of the Company’s clients is processed for as long as the processing is necessary to provide services to the Company’s client.

 

  • Data collected through web browsers and cookies is retained for the duration specified by the cookies accepted by the data subject, as described in the Controller’s Cookie Policy.

 

  • Additional information regarding retention periods and methods of data storage can be found in separate notices.

 

  1. Additional Information

 

  • Personal data collected through the website www.mediapool.rs is not transferred outside the Republic of Serbia, except in cases involving the use of third-party cookies, for which the Controller cannot be held responsible. The servers used for data transfer are located within EEA countries where an adequate level of personal data protection is ensured. In exceptional cases where data transfer occurs via servers outside the EEA, such transfer will be carried out with the application of appropriate protection measures, in accordance with the law.

 

  • In cases where personal data needs to be transferred to another country, i.e., outside the territory of the Republic of Serbia, the transfer will be carried out in accordance with all rules prescribed by the applicable law, including the use of standard contractual clauses issued by the Commissioner for Information of Public Importance and Personal Data Protection, or by applying another appropriate transfer mechanism (for example, a decision confirming that an adequate level of personal data protection is ensured in a specific country).

 

  • Providing personal data by the subject of data is neither a legal nor a contractual obligation when using the functionalities offered by the website. Failure to provide the requested data may result only in the inability to establish the requested contact necessary for further communication via this channel, or the inability to use services available through the website mediapool.rs.

 

  • When processing data collected through the website, the Controller does not use any automated decision-making or profiling of the data subject.

 

Belgrade, 15/10/2025

 COOKIE POLICY

for users of the website

www.mediapool.rs

 

  1. Introduction

 

This Cookie Policy (“Policy“) applies to the website operated by PREDUZEĆE ZA TRŽIŠNE KOMUNIKACIJE MEDIA POOL DOO BEOGRAD, Company Registration Number: 17380826, with its registered office at Svetog Save 14, Belgrade-Vračar (hereinafter referred to as “Media Pool” or “Company“), and to the use of the website www.mediapool.rs.

 

As the owner of the website www.mediapool.rs, Media Pool reserves the right to periodically update this Policy. We recommend that you review this page from time to time to stay informed about the latest changes. If there are any significant updates to this Policy, users will be notified via the website www.mediapool.rs.

 

The terms and definitions used in the Privacy Policy for website users have the same meaning in this Cookie Policy.

 

Clicking the “Accept Cookies” button, or any similarly labeled button with the same essential function, in the pop-up window shown to new users upon their first visit to www.mediapool.rs, shall be considered an active, voluntary action establishing a lawful basis for the collection and processing of data as described in this Cookie Policy. The data controller will be able to demonstrate, via electronic record (log) or other means, that the data subject has performed this active, voluntary action confirming awareness and acceptance of this Policy. Such electronic record (log) shall be considered legally valid and sufficient proof of consent, in accordance with Article 15, Paragraph 1 of the Law.You may refuse to accept cookies at any time by adjusting your browser settings.

 

  1. What Are Cookies?

 

Cookies, pixel tags, and similar technologies (collectively referred to as “cookies”) are small data files that are downloaded to any internet-enabled device—such as your computer, smartphone, or tablet—when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies perform a variety of useful functions, such as remembering your settings, generally improving your online experience, and helping us offer you the best products and services.

 

A cookie is a small text file stored in your web browser that allows a website or a third party to recognize you as a visitor (not as a specifically identified individual). Cookies may be used to enable certain features, provide analytical data, save preferences, display advertising messages, and more.

There are many types of cookies. They all work in a similar way but have slight differences. For a detailed list of cookies used on our website, please refer to the relevant section below.

 

Cookies may be temporary (session cookies) or persistent cookies. Session cookies expire and are automatically deleted when you close your browser. Persistent cookies remain stored for a certain period until they expire or are manually deleted from your browser. Expiration dates or durations are specified within the cookies themselves.

 

  1. Who Collects Cookies?

Depending on the content of the website, cookies may be set either by the Company (as defined in the Privacy Policy) or by third parties.

 

  • Cookies Set by the Company

 

These are cookies that we place on the website you are currently visiting and using while browsing our site.

 

  • Third-Party Cookies

 

Our website may contain certain content originating from other websites (e.g., Facebook, YouTube, Instagram, LinkedIn, etc.), through which those external websites may place cookies on our site. These are cookies not set by us as the website owner. Through these cookies, third parties may collect information about your behavior on our website.

 

If you do not wish to accept cookies, you may deny access by refusing consent through our cookie management tool or by adjusting your browser settings.

 

  1. Types of Cookies

 

  • Strictly Necessary Cookies

 

These cookies are essential for our website to function properly. They allow you to use all features of our website and access all its content. Although these cookies collect certain information from your device, they are not used to identify you as an individual, but rather to enable the use of our website.

 

If you choose not to accept these cookies, you may not be able to use our website, or access to certain content and features may be restricted.

 

  • Performance / Analytics Cookies

 

The purpose of these cookies is to remember information you have previously entered (such as your language selection on the website, font size preferences, etc.) in order to provide enhanced and improved functionality of our website. Functional cookies also enable certain website features, such as playing videos, which are activated only at your request. These cookies may contain personal data that you have provided on our website.

 

If you choose not to accept these cookies, it may affect the performance and functionality of the website.

 

  • Targeting and Advertising Cookies

 

The purpose of these cookies is to provide you with content that is relevant to you and your interests. Based on these cookies, targeted advertising is performed, allowing you to see ads that may be appropriate according to your preferences. These cookies remember which pages of our website you have visited, and such information is shared with third parties (advertisers and marketing agencies). Among other things, the purpose of these cookies is to prevent the repeated display of the same advertisements. These cookies collect personal data by gathering information such as your IP address or the identity of your device.

 

If you choose not to accept these cookies, it may affect the functionality of certain content on our website. Additionally, refusing these cookies will not result in fewer ads being shown to you, it will only mean that the ads you see will not be tailored to your interests.

 

The list of cookies provided is not fixed and may change from time to time as needed to improve the functionality of our website and provide a better user experience for all visitors. Accordingly, we kindly ask you to regularly check the list of active cookies on our website, which is available within this Cookie Policy.

 

  1. Which Cookies Do We Use?

Cookie

Description

Duration

Type

pll_language

This is a functional cookie used by the Polylang plugin to remember the language selected by the user when visiting the website. It helps ensure that the correct language version of the site is displayed during the user’s session and on future visits.

1 year

Strictly Necessary

wpEmojiSettingsSupports

 

This is a functional cookie used by WordPress to determine whether the user’s browser supports emoji rendering. It helps improve the visual consistency of content across different devices and browsers.

Session

Strictly Necessary

 

elementor

The WordPress theme of the website uses this cookie.
It enables the website owner to implement or modify website content in real time.

Unlimited

Strictly Necessary

_ga_*

Google Analytics sets this cookie to store and count page views.

1 year

1 month 4 days

Performance/ Analytics Cookies

_ga

Google Analytics sets this cookie to calculate visitor, session, and campaign data and to track site usage for the website analytics report. The cookie stores information anonymously and assigns a randomly generated number to identify unique visitors.

1 year

1 month 4 days

Performance / Analytics Cookies

 

When you access the website, Media Pool may place certain cookies in your web browsers, provided you allow it. Some cookies are used only if you engage with specific features of the website or select certain settings, while others may be used for a longer period of time.

 

  1. Cookie-related options

 

Cookies set on our website are not considered accepted by default, so if you wish to disable or delete them, you must first explicitly accept them via the cookie management tool that will appear during your first visit to our website.

 

  • Cookie deactivation through our cookie management interface

 

Upon your first visit to our website, a consent form will be displayed, allowing you to select which cookies you wish to enable and authorize for the purpose of collecting information on our website. Except for strictly necessary cookies, which are pre-selected as accepted, all other categories of cookies require your explicit consent by actively checking the corresponding boxes. If such consent is not explicitly provided, those cookies will be considered as not accepted.

 

  • By disabling cookies through your internet browser settings

 

Most internet browsers are set to automatically accept cookies. If you do not wish our website to store cookies on your device, you may adjust your browser settings to receive a warning before certain cookies are stored. You may also configure your browser to reject most of our cookies or only specific third-party cookies. Furthermore, you may withdraw your consent to cookies at any time by deleting those that have already been stored.

 

If you access our website using different devices (including various types such as mobile phones, tablets, or computers), it is necessary to configure your browser settings on each of these devices individually.

 

Information on how to modify your cookie settings can be found in the ‘Help’ section of the browser you actively use to access our website.

 

To assist you further, by clicking on the name of the browser you use, you will be redirected to the user guide for managing cookies in that specific browser.

 

 

For any additional questions, you may contact us by sending an inquiry to the following address: dpo@amagroup.net.

 

Belgrade, 15/10/2025